Multinational strategies Research Paper Example | Topics and Well Written Essays - 250 words

Multinational strategies - Research Paper ExampleMcDonalds is one of the leading restaurants that take over been able to incorporate itself in the international market. It also has taken down topical anesthetic restaurants that are well established in foreign countries. In separately country that McDonalds has a restaurant, it also has offices and subsidies that assist it to penetrate the market. Subsidies assist the firm in advertising its products in an international market (Terpstra, 2009). They can communicate with the qualifying offices, in this case McDonalds U.S.A, and advise them on what products the country they wish to venture in would prefer.Strategic issues that face multinational managers today are poor competencies in marketing and poor sales and distributions in foreign countries (Wilkinson, 2007). Multinational managers face challenges of incorporating into international markets because most of them shy away from employing experienced personnel in the orbiculate divisions. Therefore, they make poor decisions. They should, however, avoid incompetent personnel and employ people who have good knowledge of the international market. McDonalds Corporation can benefit from local responsiveness since it occurs due to change in the customers preferences (Wilkinson, 2007). They could use this to determine what their customers want and hence use it to their