Legal and Ethical Considerations in Marketing, Product Safety, and Essay - 1

Legal and honest Considerations in Marketing, Product Safety, and Intellectual Property - Essay ExampleCorrespondingly, recommendations pretend besides been provided in the look for so as to mitigate the identified challenges. Ethical issues relating to marketing and advertising, intellectual property, and regulation of product pencil eraser Use of negative advertisement techniques The use of negative techniques refers to the adoption of comparative advertisement strategy by the companies. In this unethical practice, the advertisement focuses on the disadvantages of the competitors product. Arguably, in the modern phenomenon, this technique has bugger off a major tool for promoting the utility of the products of a particular society (Majtan & Dubcova, n.d.). Misleading or venal advertisement It is one of the most serious ethical problems that have been spy as comm lonesome(prenominal) utilise by many of the advertisers in the modern day. It involves not only misleading fact s about the product and also false impression forecasted. Any advertiser who fails to promote the truth of the product not only goes against morality but also against the law as it violates customer protection proficients to information. The advertisement must also not include any kind of false statement regarding the product or claim for the bribable value of that product (Majtan & Dubcova, n.d.). Copyright infringement It is one of the most serious unethical issues that are observed in the field of intellectual property. Notably, the right of first publication infringement occurs whenever a person who does not own the copyright violates any of the rights of others without permission. The most common practice found in this aspect is breach of reproduction right and invention of new work base under the existing one (Tehranian, 2007). Use of unsafe nude materials in the production Many of the companies use cheap quality material in the production of its concluding product for th e sake of earning maximum profits. They do not keep consumer health or stakeholders interest into reflection being highly concerned about the profitability of their company. For example, in a free market, if a health drink manufacturing company uses cheap quality ingredients in production, it would ultimately affect the health of the consumers offering the company with profits, but only for a limited period in the short-run, inhibiting the companys sustainability interests to a strong extent (Dufferin-Peel Catholic District School Board, 2013). Argue for Direct-to-Consumer (DTC) marketing by drug companies The sponsorship of pharmaceutical drugs by dint of Direct-to-Consumer (DTC) has much significance in the current market scenario as it promotes customer confidence and provides better chance to the company to align the marketing strategies with customer preferences to a greater extent. In the US, majority of the drug companies have been found spending double than the total am ount in DTC marketing technique (Mogull, 2008). On the contrary, in that location exist many customers who are strictly against this technique of advertising on grounds that because the technique requires demonstrable financial investments, the drug companies focusing on direct-to-customers selling concept have to spent maximum funds on advertising rather than on research and development. However, considering its positive effects, the Food and Drug Administration (FDA)