Is pricing promotion the most efficient online shopping market Essay

Is pricing promotion the most efficient online shop market strategy to attract Chinese college students - Essay Exampleketing base 21 Chapter3 Methodology 22 3.1. search Philosophy 22 3.2. Research methods 22 3.3. Research design 23 3.3.1. Purpose 23 3.3.2. Research option 23 3.4. Research Strategy 23 3.5. Time Horizon 24 3.6. Design of Sample 24 3.7. The process of enquiry techniques 25 3.7.1. The battle array of primary statistic 25 3.7.1.1. Questionnaire 25 3.7.1.2. The Interview 25 3.8. honourable Considerations 26 3.8.1. The research process is affected by Ethical issues generally 26 3.8.2. Ethical issues during design the questionnaire 26 3.8.3. Ethical issues in the process of data collection 26 3.8.4. Ethical issues connected with the emphasis and analysis 27 3.9. Limitation of the research 27 Chapter4 abstract of questionnaire 28 Analysis of students choose online obtain 28 The analysis of students online shop expansion 28 The types of goods characteristics of online s hopping 29 Criteria characteristics of college students online shopping 29 Students choose online shopping website analysis 30 Analysis of problems encountered by students online shopping 30 College students think online shopping insufficient analysis 30 Analysis of characters of issues needs to be perfect 31 Analysis of College students the prospection towards online shopping 31 Analysis towards Other factors 31 The interview to stuff of TaoBao 32 The standardization of websites specialized products and information 32 To maintain the level of moderately priced 33 Establishment of regional storage center 33 Accurate and efficient promotional strategy 33 Improvement of after-sales service 34 Seriously deal with complaints 34 Problem of college students shopping online 35 Business credit is low 35 The problem of security 35 Legal system for online shopping is not perfect 36 Logistics service of net purchases is poor 36 Students consciousness of rights care is weak 36 After-sales serv ice of net purchases cannot be achieved 36 Countermeasures to enhance college students online shopping 37 Students should strengthen self-protection awareness 37 Industry self-regulation 37 Improvement of network technology 37 Enhance the integrity of online shopping 38 Enhance network security of the enterprise 38 Simplify the repayment process 38 Improving the safety factor in the payment process 38 Develop specialized e-commerce law and legal system for online shopping 39 Governments support 39 Strengthen macro-control and management of the online shopping market 39 Speed up the construction of information al-Qaida 39 Improve the express online shops logistics service level 40 Introduction of the logistics insurance 40 Chapter 5 Conclusion 41 5.1. Studys consequence 41 5.2. The Limitation of this research 42 5.3. The direction of further study 43 6. References 44 Abstract This paper introduces Fujian University students for the survey and interviews stuffs from the biggest onli ne shopping website in China-TaoBao, conducted a study to analyze college students online shopping situation. The study found that although the online shopping phenomenon is quite common among college students, especially penetration rate of boys online shopping is higher, but the integrity of the online shopping merchants, payment security, imperfect laws and problems of regulations towards online shopping restrict the development of e-commerce network. Because of

A Problem In the Field of Finance Annotated Bibliography

A Problem In the Field of Finance - Annotated Bibliography ExampleThis will provide important information and counselling about scholarly sources relating to earning management.This journal article examines the relationship between firm size and meshwork management. To this end, the article is based on an empirical study into tiny and large organizations to identify which organizations ar more prone to earnings management. The study indicates that both large and small organizations undertake earnings management to avoid presenting cast out results. The study shows that most small firms undertake earnings management to avoid reporting losses. On the other hand, larger and medium sized organizations implement inviolable-growing earning management to avoid profit decreases than smaller firms.The journal involves a study of the relationship between earnings management and accounting standards. It identifies that earnings management are increasingly done in areas where organizatio ns and business are allowed to pass judgments. These areas are increasingly being regulated by accounting standards. However firms continue to use methods of overriding accounting standards because most of these elements and aspects of earnings management causes firms to incur serious losses.Fundamentally, this journal examines the relationship between earnings management and corporate governance. It answers the question of which practices of earnings management affects earnings management and how. The study critically evaluates 100 S&P firms and their accounting practices and auditing trends between 1994 and 2003. The study identifies that in organizations where there is a strong presence of institutional investors, earnings management are minimal because there is control and care that is induced in the affairs of the firm. However, where there are many a(prenominal) individual shareholders, earnings management is common.This study involved an examination of elements of managers m anipulation of

Bipolar Disorder Research Paper Example | Topics and Well Written Essays - 2000 words - 2

Bipolar Disorder - Research Paper ExampleThe difference betwixt perceptions of mental illness today and in the 19th century is between night and day (Nunes, 2002). That said we contract to dramatically increase the amount of learning and education out there on this loss. We need to know when such things become a problem and when they should be left alone. Mental health is an issue that affects all of us and must be taken very grievously by all of us. Among the more serious mental health problems that practitioners are jump to address are those arising from bipolar disorder. This essay will examine bipolar disorder and include an interview with an individual who suffers from the disorder.Bipolar disorder is a serious problem. It complicates mood disorders. Sufferers swing from manic episodes to depressive episodes. Sometimes there are triggers, but sometimes these are very hard to detect (Behrman, 12). It is said that creative commonwealth often suffer from this disorder and produce some of their greatest work during the manic phases. But those who suffer from it have serious problems with relationships and employment. Some need need to be medicated, others hospitalized. It is a disorder with a wide prevalence.What can society do to help bring these issues to light and to try to help? A call thing to do is to encourage people suffering from mental illness or mental disorders such as bipolar disorder to seek help. No man or woman is an island and it can be very difficult to balance ones life and to know when and if you might have a problem (Millon, 78). You might need help. Sometimes this involves asking your partner to help you out, to have a shoulder to cry on. But it might also involve asking a professional to talk to you and prescribe something. Theres no shame in that it is important to get past the stigma of mental illness. Thats why those people exist and they know what theyre doing. Sometimes people have so much on the go that they themselves ar e ineffectual to get a

Multinational strategies Research Paper Example | Topics and Well Written Essays - 250 words

Multinational strategies - Research Paper ExampleMcDonalds is one of the leading restaurants that take over been able to incorporate itself in the international market. It also has taken down topical anesthetic restaurants that are well established in foreign countries. In separately country that McDonalds has a restaurant, it also has offices and subsidies that assist it to penetrate the market. Subsidies assist the firm in advertising its products in an international market (Terpstra, 2009). They can communicate with the qualifying offices, in this case McDonalds U.S.A, and advise them on what products the country they wish to venture in would prefer.Strategic issues that face multinational managers today are poor competencies in marketing and poor sales and distributions in foreign countries (Wilkinson, 2007). Multinational managers face challenges of incorporating into international markets because most of them shy away from employing experienced personnel in the orbiculate divisions. Therefore, they make poor decisions. They should, however, avoid incompetent personnel and employ people who have good knowledge of the international market. McDonalds Corporation can benefit from local responsiveness since it occurs due to change in the customers preferences (Wilkinson, 2007). They could use this to determine what their customers want and hence use it to their

Chinese Women in 20th century Essay Example | Topics and Well Written Essays - 1000 words

Chinese Wo workforce in 20th century - Essay modellingFar above the ground population in China was among the foremost concern for the nation for the economy of the country was deteriorating to such an extent in the earlier 20th century that the people had to greet each other with the word Chi le ma or Have you eaten (Faison). And for this downtrodden nature of the society, the selfish nature of the priapic was foremost explanation. But for the elucidation of such problem only the women were hold responsible and strained to afford solution by sterilizations and abortion with out(p) their own inclination. The family of their hubby only controlled them. They were only the slave of the family without their any aspiration and were bound to remain in the domiciliate, and if anyone dared to come out, they were humiliated. The women were not provided with equal ranking in comparison to men in terms of work capacity and work culture. The gender inequality forces them to work on low wage s and fewer respect for matching labor. roughly of the unequal opportunities to men were even not tolerable in terms of social and moral responsibility also. The male had the right to keep a whore as to show their prosperity. They thought the women were mere stuff of need and slave of men on the other hand women were punished severely for any adultery found. This discrimination started right from the birth. On the delivery of male baby the person in the family celebrated with joy but on the birth of a missy child they just lamented thinking her to be a curse to the family. The umbilical cord of a male born baby was preserved in the ho lend oneself as he was the asset of the family and would run the generation of the family for century, but if female child was born the umbilical cord was buried in the soil out the house as they were not the member of the family and outsiders umbilical cord were not valuable to preserve. A boy had the right to go for education but a girl had not. A ccording to AndorsThe self-esteem of Chinese women and girls was all but crushed with being looked at as worthless, since boys were highly valued in single-family homes. Girls were to be for the use of others. In attempts to save money, girls were kept away from school and provided cheap domestic labor instead. It is obvious to see the cultural battle that women in China stool before them. The male-dominated household was being challenged to recognize the legitimate other half. Remembering that girls were considered useless, brings to light the true strides that have advanced Chinese society in the act of legal recognition. The intra-familial relations have not evolved along the lines of recognition of the individuality and authenticity of women.Another discrimination of women in China in early twentieth century was the process of foot-binding for the want of satisfaction of beauty by male dominated society. There was tradition that long foot girls were not acceptable by the famil y of the husband. The long footed girls were not suppositious to be beautiful and they would bring a curse to the family, on the other hand short footed girls were supposed to be beautiful and prosperous, so they have to go for the pain process of the foot-binding at the age of three or four. The process of the foot-binding was so painful that they cannot carry on their normal life in

Ocean Park (Hong Kong) Essay Example | Topics and Well Written Essays - 1000 words

sea put (Hong Kong) - Essay ExampleThere are trio attraction areas in this park which include Head terra firma, Lowland and Tai Shue Wan. The three areas are connected by a cable car, ocean express and open-air(prenominal) escalator which is considered to be the second longest in the earth (Citi International Case Competition, 2008). The greatest attractions of oceanic Park include amusement park, an oceanarium and an open-air guinea pig park. Hong Kong naval Park inaugurated a flagship marine-themed zone Aqua City on 26th January 2011. It is the giant star aquarium of Aqua City and became the latest attraction for the tourist. The aquarium features around 5,000 marine animals belonging to more than 400 species (China Travel Guide, 2011). 2.0 Strength and Weakness of Culture of Ocean Park 2.1 Strength In Southeast Asia, Ocean Park is the best park with its infrastructure on a mountainside. It is one of the largest entertainment and educational parks. Though it is quite old, i t has been maintained properly (Oracle Think Quest, n.d.). Ocean Park is recognised as an iconic entity in Hong Kong, which is popularised with local populate along with tourists. About 55% of the tourists are from China and other foreign countries. The people are provided with both educational and recreational facilities. ... They can acquire knowledge about the aquatic life from Chinese Sturgeon Aquarium, Atoll Reef and Sea Jelly Spectacular. At present the theme park has 19 rides along with two rollercoaster. 11 animals are displayed in the house such as a and Chinese sturgeon aquarium, giant panda habitat and a jelly fish A four-storyed aquarium demonstrates nearly about 2,000 fishes (Citi International Case Competition, 2008). In the lower part of the park, on that point is a parrot garden as well as garden theatre where various animals along with parrot perform shows. The upper portion run through recreation centre of marine game which is on the top of the mountain (Oracle Think Quest, n.d.). The water world is also available in the Ocean Park which is greatly enjoyed by the people during summer season (Asian Info, 2000). The park has strong brand and has gained its popularity globally. The Ocean Park is rich in all the traditional cultures of China. The Chinese culture can be observed in this largest theme park. Cable car facilities are provided to experience the natural view of southern coast, Aberdeen and neighbouring islands of Hong Kong. The prices range of Ocean Park is also competitive than other existing parks in Hong Kong (Bloom & Et. Al., 2005). 2.2 Weakness The park is located in the hillside thus it causes problem in land development. The financial strength of the Ocean Park is less. They are not getting any financial support and are dependent on their own income along with production cost. The park has developed various strategies to renovate the place but enough time will be required for the work. As the park was assailable in 1977, it is much older than other parks. The attractiveness of the park has subsided, thus the tourists are less

Rhetorical Analysis of Obamas Inaugural Address 2008 Essay Example for Free

Rhetorical Analysis of Obamas maiden Address 2008 EssayThe 2008 presidential campaign was controversial, emotional, historical and also amidst an economic crisis. Barack Obamas victory tag a change in American society regarding race and politics. His election as the first African American President of the United States is profound and signifies a changing America. Obama gave his inaugural address on January 20, 2009 in Washington D.C. Unlike the campaign, the inauguration was a celebration, marked by clear skies and a patriotic crowd. more than one million people gathered in the National Mall to support the newly elected President despite cold weather. His primary earshot was the American people viewing, but he also appealed to a secondary audition consisting of nations across the globe. Obamas use of diction, tone, and vocal compartmentalization created a ruling delivery that supported his implicit purpose. In order to achieve his evident purpose, he established and mai ntained a positive ethos and appealed to pathos through imagery. Obamas explicit purpose was deliberative and challenged Americans to return to the moral truths upon which our success depends.He does not clearly state his main claim until the end of the speech. He goes on to list these truths as, honesty and intemperate work, courage and fair play, tolerance and curiosity, loyalty, and patriotism. After listing these values and challenging Americans to return to them, he states, what is required directly of us is a new era of obligation a recognition, on the part of every American, that we stimulate duties to ourselves, our nation, and the world . . .. He is leaving it up to American citizens to take responsibility to face the challenges of today by returning to principles of yesterday. Implicitly, Obamas speech was an attempt to generate a sense of hope back into America. He chooses words such as hope, unity, and peace in order to rhetorically soothe the audience. He delivers a powerful implicit put across through his use of diction, tone, and vocal variety. The diction that Obama used in addition to tone and vocal variety created a powerful delivery that contributed to the success of his motives for speaking.By choosing to use particular words or phrases, Obama was adapted to convey his message more clearly and he was also able to affect the audience in a particular way. For example, near the beginning of the speech he says, the time has come to reaffirm our enduring spirit. This is some other way of stating his explicit purpose. relation back the audience that they have an enduring spirit is an attempt to encourage them to press on. Another example of this encouraging diction is when he says, we must pick ourselves up, dissipate ourselves off, and begin again the work of remaking America. This phrase received great reception from the audience because of the optimism it instilled. Not only did the specific words that he chose contribute to the succ ess of his speech, but the way in which he delivered the words ultimately made the purpose of the speech successful. Throughout the duration of his speech, Obama maintained a clear, strong, confident voice that easily projected across the magnificent crowd.He enunciated each word clearly and carefully and adjusted his tone appropriately with his speech. He also emphasized particular words in order to stress their significance. One particular example of this was when Obama was discussing our common defense and he said, and we are relieve oneself to lead once more, stressing each word separately and with great force. This is important because it gets the audiences attention and not only focuses on his explicit purpose, but also implicitly creates optimism that generates hope into the crowd. In order to gain credibility with his audience, Obama had to first establish a positive ethos. Without credibility, Obama would not be able to achieve his primary purpose. He appeals to ethos when he opens his speech with my fellow citizens. By putting himself on the same level as the people who had elected him President, he was able to gain their trust and respect. He does this again when he says . . . We the People have remained faithful only a few sentences later.Not only does Obama have to establish a positive ethos to accomplish his explicit purpose, he also needs to maintain a positive ethos. He does this successfully several propagation throughout his speech. One way in particular that he does this is by continuing to include himself with the American citizens. He does not blame the state of the economy on the government, citizens, or anyone else, but instead calls it our collective failure to make hard choices. He could easily point a finger at another political party, for example, but he does not, and that maintains his positive credibility. A final way in which Obama establishes and maintains a positive ethos is by addressing the contend side. He discusses how t hey will strike hard his plans and refutes it by saying, the question we ask today is not whether our government is too big or too small, but whether it works . . ..By taking the opposing side into account, Obama demonstrates that he is well prepared and credible which enables him to achieve his explicit purpose. Obama also appeals to pathos through descriptive imagery in attempt to trigger people to return to old moral values. He discusses the Americans who have struggled, sacrificed, and persevered for generations and the examples that they are. For instance, he says,for us, they packed up . . . and traveled . . . for us, they toiled in sweatshops . . . endured the lash of the whip . . . plowed the hard earth. . . for us, they fought and died . . .. His repeated use of for us is an example of anaphora and is significant because it reinforces the sacrifice behind the struggle. He wanted Americans to remember those in the past who had fought and endured for freedom and victory.By doing this, Obama further motivated his audience to return to old moral values and encouraged them to take responsibility to face the challenges of this age. In conclusion, Barack Obamas diction, tone, and vocal variety contributed to an influential delivery that directly influenced the success of his implicit purpose of instilling optimism into the American people. By establishing and maintaining a positive ethos, Obama created a more receptive audience that was willing to hear what he had to say because of his recognized credibility.This enabled him to achieve his primary purpose of challenging Americans to return to old moral values and to take responsibility for themselves, their nation, and even the world. Finally, Obama appealed to pathos in an attempt to further challenge Americans by reminding them of brave Americans from the past who have struggled and sacrificed so that freedom could live on. Barack Obamas Inaugural Address is quite successful when analyzing these elements because he effectively fit his message to the current economic circumstances and used suitable techniques to appeal to the audience.