REPORT ON AMAZON.COM Coursework Example | Topics and Well Written Essays - 2500 words

REPORT ON AMAZON.COM - Coursework Examplefter thi, it will exmine th prce t mke trtegic mrketing pln tht trt with miin ttement. Finlly, thre will be n nlyi f hw t cntrl th pln nd implement it. Th reprt ue th cmpny mzn .cm t develp th trtegic mrketing pln.mzn.cm i th lrget nline retiler. Th cmpny pened it virtul dr in July 1995 by Jeff Bez in ettle. ince thn it h enjyed rpid expnin in ll pect f it pertin, including buine reachver, nd pectculr rie in hre vlue ince public flttin in 1997. mzn.cm ell nly n-line nd i eentilly n infrmtin brker. mzn.cm h cntntly grwing dtbe f ver 12 millin cutmer in mre thn 160 cuntrie. mzn.cm i th plce t find nd dicver nything cutmer wnt t buy nline. (Bet, 2000, 21) Thy hve erth bigget electin f prduct, including millin f bk, free electrnic greeting crd, nline uctin, vide, CD, DVD, ty, gme, electrnic, kitchenwre, cmputer, nd mre.mzn trnfrmed itelf frm pecilty retiler int n nline hpping prtl, tking cue frm uctineer eBy, which et itelf up meditr betwe en buyer nd eller. It trted elling prduct frm cmpnie uch Ty R U nd Trget n it Web ite. It dded merchndie frm mller retiler in it zhp. nd it cmpeted directly with eBy thrugh it mzn uctin. Th firt phe f plnning trtegic mrketing pln i t define th buine miin. (Crven, 2003, 198) tte Buine miin i brdly